F House

To mark the launch of F House by FTV, Ape Haus developed a campaign that blurred the lines between fashion and hospitality. Inspired by the brand's bold identity, we combined high-fashion model imagery with editorial food and beverage photography to create a campaign that felt aspirational, energetic and distinctly modern. From creative direction and campaign planning to production, photography and films, every element was designed to position F House as more than a restaurant, it was introduced as a lifestyle destination.